I help founders and venture firms get critical moments right.

I work with founders, leadership teams, and investors when something important is on the line and the business needs to come through clearly — in the story, the positioning, and the decisions around it.

That might mean sharpening an investor narrative, clarifying an offer, tightening a website that no longer reflects the business, or helping a company move through a raise, launch, or transition with more signal and less noise.

I’m not brought in to add theater. I’m brought in to make the work stronger, clearer, and more usable.

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Selected highlights

  • Architected investor decks and strategic narratives that supported $300M+ in capital formation, including Lottery.com’s path to IPO.

  • Designed the very first airline app for Alaska Airlines and the very first news app for CNN, helping shape the earliest mobile product patterns in both travel and news.

  • Built brands, products, and digital systems that were meant to be used — not just admired — across hospitality, media, retail, travel, and venture-backed businesses.

  • Directed the multinational rebrand and experience system for Red Planet Hotels, spanning 100+ hotels across Asia and Europe.

  • Helped launch foundational mobile products for HBO GO, TED, Target, Visa, TOMS, and Martha Stewart.

How I work

I am not an agency, and I am not interested in adding process for the sake of it.

I stay close to the work, get to the real issue quickly, and focus on what can actually be clarified, built, tightened, or moved forward.

A lot of people in this world are good at language, meetings, and borrowed certainty. That is not what I do. I’m most useful when the business is real, the stakes are real, and what’s needed is sharp thinking that turns into usable assets, better decisions, and stronger execution.

I care about the emotional core and real value of a project. That is usually where the strongest story lives — and where the most useful work starts.

What’s a good fit

This work is a good fit if you value clarity, honesty, and useful output over hype, performance, or generic advice.

It is probably a fit if you are building something real, the stakes matter, and you want help turning complexity into a stronger story, sharper positioning, and decisions the company can actually move on.

It is probably not a fit if you want vague strategy, empty validation, or someone to sit in the room and sound smart without making anything better.