A man with brown hair and a beard sits cross-legged, smiling at the camera. He is dressed in a dark blazer, white shirt, gray pants, and dark shoes.

I build things that work.

For more than two decades, I’ve helped companies turn unclear ideas into products people can use, brands that hold together, and narratives investors understand. My work spans early mobile platforms, multinational hospitality systems, and fundraising tied to hundreds of millions in capital raised.

I work directly with leadership teams and stay involved through execution. If something ships with my name on it, it’s because it holds up.

What I work on

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    Product

    Early products, complex platforms, or things that have grown messy over time. I help teams figure out what the product actually is, how it should work, and what needs to be true for people to use it without friction.

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    Brand

    Not logos for their own sake, but systems that hold together—across digital products, physical spaces, language, and behavior. Especially useful when a company has outgrown its original identity or is expanding into new markets.

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    Narrative & Fundraising

    When the product is hard to explain or the story isn’t landing. I help shape how companies talk about what they’re building—internally, to customers, and to investors—so the right people understand it quickly.

How I work

I usually get involved when something important is being built or re-worked, and there isn’t room for guesswork. Early products. Growing companies. Brands that no longer match the reality of the business. Fundraising moments where the story needs to be right.

I work directly with founders and leadership teams—not through layers. Sometimes that looks like advisory support, sometimes it’s hands-on building, and often it evolves as the work becomes clearer. The form matters less than the outcome.

Most engagements begin with a well-defined problem and expand as needed. In some cases, that means focused work around a specific decision or inflection point. In others, it means staying involved across multiple phases as products, teams, or narratives take shape.

I keep my slate small, stay close to the work, and remain involved through execution. My role is to support leadership, not replace it, and to bring clarity and momentum without adding unnecessary process. If I’m part of something, it’s because I’m accountable for how it turns out.